Bangle Bangle Blog

We use Google Analytics on banglebangle to keep track of how the site is performing. Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website.

Google Analytics helps us keep track of a lot of data and watch trends over time. It also helps with other useful information like where the visitors are from and how they found our site.

When we started out we had so learn some technical terms.

Visits: The number of visitors that have come to banglebangle

Unique visits: The number of unique visitors that have looked at banglebangle.

Page views: Page Views is the total number of pages viewed on your site and gives a general measure of how much your site is used.

Average page views: The average number of page views that each new visitor makes on the banglebangle. The higher this number the better.

Bounce Rate: Bounce rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).

Conversions: The amount of people who click on a special page or link that such as the checkout link or visit the contact us page.

To get started all you need to do is add a small piece of JavaScript that Google give you to the bottom of each web page. It’s that simple.

Click on this image for more information about buying this bangle.

We have added one of our most popular bangles to a popular arts and crafts trading site called Esty which is like the Ebay of arts and crafts. Esty describe themselves as …

Etsy is an online marketplace for buying & selling all things handmade.

Our mission is to enable people to make a living making things, and to reconnect makers with buyers.

… which is kind of what banglebangle do.

The www.banglebangle.co.uk shop page can be seen at http://www.etsy.com/shop.php?user_id=5578526

Click on this image for more information about buying this bangle.

These first results are the same search as last time:

www.google.co.uk (search narrowed for UK results)
On a search for “bangle” = 37th up from 497st result
On a search for “bangles” = 47th up from 566st result

And this is a new search on www.google.co.uk without narrowing the results to show only UK results.

www.google.co.uk
On a search for “bangle” = 46th result
On a search for “bangles” = 66th result
So the bangle business is ranking remarkably better on Google.co.uk. The keyword bangle still ranks better than bangles and we rank better if the search is narrowed for UK only results.

This is great news but there is much room for improvement. Especially considering that most searches for bangles are done using the keyword bangles and not bangle.

On a more comical note we are the fifth website to be returned for a search for “bangle tiger”.

Click on this image for more information about buying this bangle.

I have just found out that the word “bangle” is not in the Nokia predictive text dictionary. Unbelievable.

Click on this image for more information about buying this bangle.

As a new e-commerce site one of the most important things we can do is generate free traffic. Web traffic is the lifeblood of any internet site and free traffic is essential for start-ups with limited budgets.

In the next few blog entries I plan to showcase some of the ideas we have had to promote www.banglebangle.co.uk online for little or no cost.

Click on this image for more information about buying this bangle.

The whole selling bangles online is a bit hit and miss with some days being more successful than others. Today was definitely a hit day as five bangles rushed out the door in a single day. I know Amazon probably isn’t that worried but for us this is another great step on the way to creating a successful online bangle business.

Click on this image for more information about buying this bangle.

Today we hit another milestone. We sold our first multiple bangle order! My goal of creating a global bangle empire is progressing nicely.

Click on this image for more information about buying this bangle.

This is big because it means random people are finding us on the web and like our bangles! This is fantastic news and gives us great confidence that we’re onto a winner.

Today we sold our first bangle online! The fantastic first buyer was a friend of Rachel’s who bought elegant shine for his lovely girlfriend – who absolutely loves it!